Comments on: Thoughts on Social Media & Organisations http://jimanning.com/2009/07/thoughts-on-social-media-organisations/ A mix of work and personal stuff Sat, 14 Aug 2010 10:45:59 -0500 http://wordpress.org/?v=2.8 hourly 1 By: True Confessions - September 25th | In The Loop http://jimanning.com/2009/07/thoughts-on-social-media-organisations/comment-page-1/#comment-302 True Confessions - September 25th | In The Loop Fri, 20 Nov 2009 16:35:41 +0000 http://jimanning.com/?p=127#comment-302 [...] Confession: I have never downloaded a ringtone or used a Playstation — surely an indication that I’m vastly behind the times. Still, I’m an avid believer in the transformational power of technology, relying heavily on things like my EVDO mobile broadband connection and the use of google maps on my Centro when I get lost.  When it comes to social media, however, I’m just plain skeptical.  Twitter seems to be morphing into something moderately useful, Facebook has become a de facto replacement for e-mail, and LinkedIn is slowly dragging itself into the 21st century.  But a tweet from @peterjabraham today pointing out some “badass social media visualisations” left me cold. Who understands this stuff?  Thanks to @JimAnning, I finally got an explanation I understood. [...] [...] Confession: I have never downloaded a ringtone or used a Playstation — surely an indication that I’m vastly behind the times. Still, I’m an avid believer in the transformational power of technology, relying heavily on things like my EVDO mobile broadband connection and the use of google maps on my Centro when I get lost.  When it comes to social media, however, I’m just plain skeptical.  Twitter seems to be morphing into something moderately useful, Facebook has become a de facto replacement for e-mail, and LinkedIn is slowly dragging itself into the 21st century.  But a tweet from @peterjabraham today pointing out some “badass social media visualisations” left me cold. Who understands this stuff?  Thanks to @JimAnning, I finally got an explanation I understood. [...]

]]> By: Claire Thompson http://jimanning.com/2009/07/thoughts-on-social-media-organisations/comment-page-1/#comment-88 Claire Thompson Thu, 09 Jul 2009 10:26:54 +0000 http://jimanning.com/?p=127#comment-88 At the moment there is still a need for controlled and approved media output, and a big launch can lose its impact for everyone if leaked - and there are market sensitive announcements that need managing carefully. I think that you are absolutely right about the changing roles of PR people. Internally, news production will need to spped and take a greater sense of urgency if you are to be first with your own story. External consultant will have to metamorphosise considerably into role of trusted advisor, as the inhouse role taks on new importance. The training element that you've identified is key. Exciting times with lots of opportunity for people prepared to move with the flow and keep learning - and who are prepared to experiment. There's nothing static and the rule book is all turned upside down. There's only one thing I'd challenge: I do think that PR is in the centre not the edge though - but of course, I may be biased! At the moment there is still a need for controlled and approved media output, and a big launch can lose its impact for everyone if leaked – and there are market sensitive announcements that need managing carefully.

I think that you are absolutely right about the changing roles of PR people. Internally, news production will need to spped and take a greater sense of urgency if you are to be first with your own story. External consultant will have to metamorphosise considerably into role of trusted advisor, as the inhouse role taks on new importance. The training element that you’ve identified is key.

Exciting times with lots of opportunity for people prepared to move with the flow and keep learning – and who are prepared to experiment.

There’s nothing static and the rule book is all turned upside down.

There’s only one thing I’d challenge: I do think that PR is in the centre not the edge though – but of course, I may be biased!

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